the McDonaldization of Society.
George Ritzer first gave us this term in 1983 with his essay on the subject. It was a modern day interpretation of the main elements in the works of Max Weber, a social theorist of the late 19th and early 20th centuries. The McDonaldization of society is visible in all aspects of the modern world and is characterised mainly by four facets: Efficiency, Calculability, Predictability, and Control. We no longer have to go to the chains of stores, they come to us. They are everywhere, from Barnes and Nobles school bookstores, to Auntie Annie’s Pretzel shops at railway stations. These ubiquitous giants are becoming a pandemic force dulling the world we live in. Changing this world in such a manner that every city – no town, save the skyline (if even that is sacred) will seem the same. Should the trend continue, however, there will be no stores at all; All we shall have is the Internet, with it’s speed and efficiency who can deny that the Internet allows for true 24 hour 365 days per year shopping. Botched up deliveries then will be a part of this efficiency that one will have to cope with.
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