A woman walks into her bathroom and her face becomes contorted, letting out a short scream. The camera cuts to a view of the bathtub and its surrounding walls; they are black with mildew and mold. The narrator's voice begins to ask why ought one spend hours scrubbing a bathroom when a quick telephone call to the company representing the television advertisement would would come in and cover up the old bathtub and walls with a custom made mold of their bathtub, while the woman enjoys a normal day's work!
Western society, particularly technology is increasingly being used as cures to problems that ``progress'' itself makes. Western medicine is quite analogous to the commercial above: fix the problem, do not worry about preventing it. This following section will concentrate on the mixed messages sent to the global community from western mass media, as in the commercial noted above. It will also cover the problems associated with a hyper-commercialised information-as-commodity world.